Consumer Preferences For Coffee Types And Coffee Bean Brands Available On The Polish Market
The article addresses the issue of consumer preferences for types of coffee in Poland (coffee beans, ground coffee, instant coffee, instant coffee mixes and instant cappuccino), and then the issue of consumer preferences for coffee bean brands. The main source of the study is the results of primary research conducted using a structured interview (CAPI - Computer Assisted Personal Interview) on a nationwide sample of 800 coffee consumers. The research was conducted by Grupa IQS Sp. z o.o. from Warsaw in January 2016. The main purpose of the article is to present the identified coffee consumer preferences in Poland with regard to various kinds of coffee, and to selected brands of coffee beans.
Key words: consumer preferences, brand, coffee beans, research results