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ADOPTION OF SUSTAINABLE ENTREPRENEURSHIP IN SMALL AND MEDIUM ENTERPRISES (SMES) IN DEVELOPING COUNTRIES: LITERATURE REVIEW

    Kasimu Sendawula Affiliation
    ; Peter Turyakira Affiliation
    ; Juma Bananuka Affiliation

Abstract

Sustainable entrepreneurship has been internationally ac- knowledged by both large and SMEs as a competitive strat- egy. However, there are few studies on the motivation, barriers and strategies of enhancing SMEs adoption of sustainable en- trepreneurship particularly in developing economies. the pur- pose of this study is to conduct a literature review regarding SMEs adoption of sustainable entrepreneurship focusing on themotivation, barriers and the way forward to promote SMEs adoption of sustainable entrepreneurship.